Zoey Zong


Hong Kong Research, Internet

+852 3743 8163

Zoey Zong joined Jefferies in July 2020 with more than 3 years of equity research experience following China Energy & Petrochemicals at Bank of China International and China Utilities, Industrials and Small & Mid-Caps at Huatai International.

What I am Known For

  • Equity research experience across China Internet, China Energy & Petrochemicals, China Utilities and Industrials.
  • Coverage of China online brokers.
  • Timely updates on industry and company changes.
  • Strong modeling skills across different sectors.
  • Key member of the team ranked top 3 in Institutional Investor 2023 All-Asia Research Survey (Internet category).

How I am Different

  • We view recent sector rally as different from the same period last year considering the focus is on AI rather than recovery in macro-environment.
  • We believe AI is still in early phase of development after DeepSeek moment in 2025.
  • In 2026, AI empowerment across different sub-sectors remains a key focus.
  • Catalysts are not lacking across sub-sectors in 2026.
  • Alibaba/Tencent are our sector top picks in 2026.

Upcoming Corporate & Strategic Access

  • Expert Events: Jef U China Expert Day: Internet (10 Nov 2025)
  • Conferences: Jefferies Asia Internet Week
  • Jefferies 7th Asia Forum