Jingjue Pei

Jingjue Pei joined Jefferies HK in 2023 with two years of equity research experience following China consumer and policy research background from her internship with the United Nations and the Economist. Jingjue received a Master of Economics from National University of Singapore and a Bachelor of Finance from Hunan University. She also passed all levels of the CFA program and ACCA program.

What I am Known For

• Swiftly adapt to emerging trends in the consumer industry.
• Conduct timely and comprehensive channel checks.
• Initiated coverage on Laopu, developed pop toy sector monthly tracker.

How I am Different

• One of the earliest coverage of Laopu Gold on the street, backed by in-depth research into the gold and jewelry industry.
• Comprehensive analysis of Pop Mart, Bloks and the pop toy sector, with timely updates on the latest industry developments.
• Coverage of Macau gaming market, offering prompt corporate access and on-the-ground channel checks.

Upcoming Corporate & Strategic Access

• Conferences: YUMC, Prada, CTF, Budweiser, Miniso, Galaxy, MGM China, Wynn Macau, SJM at Jefferies Asia Forum (Mar 2025)
• NDRs with CTF, Laopu, Miniso, Pop Mart, Budweiser, and Galaxy. Multiple trips to various cities in China.
• Expert events: Regular channel checks on luxury shopping malls, QSRs, gold and jewelry and pop toys, post holiday expert call series