Anne Ling


Hong Kong Research, Thematic Research

+852 3743 8783

Anne Ling has over 25 years of experience in equity research, focusing on greater China consumer. In her previous role at Deutsche Bank she contributed to the team’s performance in StarMine and the Institutional Investor polls.

What I am Known For

  • An approach to stock ratings focusing on FCF and cashflow.
  • A focus on growth drivers, earnings quality, financial health and consumer behavior changes.
  • Long-term sector knowledge and historical modeling, forming views on companies’ through-the-cycle trading and valuation.

How I am Different

  • Ahead of market consensus in calls on Pop Mart and Miniso, demonstrating strong foresight and industry expertise.
  • Consistent and timely on-the-ground channel checks, ensuring real-time insights and data-driven decision-making.
  • Superior focus on the China consumer sector, with deep coverage and strategic understanding across key categories.

Corporate & Strategic Access

  • Conferences: YUMC, Prada, CTF, Budweiser, Miniso, Galaxy, MGM China, Wynn Macau, SJM at Jefferies Asia Forum (Mar 2025)
  • NDRs with CTF, Laopu, Miniso, Pop Mart, Budweiser, and Galaxy. Multiple trips to various cities in China.
  • Expert events: Regular channel checks on luxury shopping malls, QSRs, gold and jewelry and pop toys, post holiday expert call series