Anne Ling

Anne Ling joined Jefferies in 2019 to build the China consumer research team. She has 30+ years of experience covering Greater China consumer companies, including 15 years as Head of Asia Consumer at Deutsche Bank.

What Are We Known For:

Driving the debate. Combining sector expertise, proprietary data, and channel intelligence to generate high-conviction calls that challenge consensus. Globally integrated. Collaborating with Jefferies’ global consumer teams to link China consumer trends with brands and supply chains. Local insight. Ground-level research, channel checks and expert networks provide early signals on demand, pricing and competition. Anti-consensus. Strong track record of differentiated views and contrarian calls. Ground-level insights. Thematic research backed by site visits, market checks and expert engagement. Analytical rigor. Data-driven research focused on long-term trends, emerging opportunities and industry evolution. Industry connects. Extensive industry relationships with founders, promoters, executives, and experts help sharpen investment views. Dynamic calls. Top picks are actively refreshed to reflect shifting market conditions and new data.