Listed on the London Stock Exchange, Datamonitor plc, a leading global provider of market intelligence and online data for a range of vertical markets, was approached with an acquisition proposal by Informa plc, a leading global provider of specialist information and services for the academic and scientific, professional and business communities. The two businesses were highly complementary, with scalable technology platforms and significant crossover revenue opportunities and potential cost synergies. Jefferies' Media investment banking team was retained as exclusive financial advisor to the Board of Directors of Datamonitor to evaluate the terms of the offer, review strategic alternatives and define the shareholder communications strategy. The Board of Datamonitor selected Jefferies as its advisor on the basis of our Media team's strong transaction track record and extensive knowledge of the online data and business-to-business publishing markets. Jefferies advised on all relevant aspects of the transaction, including matters in relation to the UK's Takeover Code, relevant documentation, presentations and announcements. The £502 million transaction set an important valuation benchmark for UK, European and US-listed companies within the B2B publishing sector.